WEAR THE STORY

Minimalist apparel honoring the history, ethics, and craft of journalism.

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    America turns 250 this July 4th.

    The press arrived before the civic infrastructure. Philadelphia had newspapers by 1771; Washington by 1789; Chicago by 1833; Los Angeles by 1851. The First Amendment didn’t create the American free press—the press created the conditions that made the First Amendment necessary.

    Now, that press is disappearing at a rate of two local newsrooms per week, leaving vital community stories untold.

    This collection is for everyone who thinks that’s worth saying out loud. Four cities. Four founding dates. One declaration. Available in hoodies and t-shirts, each piece carries the city's newspaper founding date as a sleeve detail—a quiet reminder of what's at stake if the labor stops.

    The story isn't over. Wear it.